Cold Calling & Appointment Setting

Pipeline that actually shows up every week.

Outbound calling VAs trained on your script, working your call list, and booking appointments on your calendar. With daily activity tracking, weekly KPI reporting, and KayaDesk-managed QA, you see exactly what's working and what isn't.

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No long-term contracts
Placement
Reporting
Backup coverage Included

What's included

A trained caller, managed by KayaDesk.

Outbound performance comes down to script discipline, activity volume, and consistent QA. Every engagement includes all three.

Your VA works the call lists you provide, on the schedule and cadence you set.
We follow your script with discipline, and flag friction points so it gets sharper over time.
Trained responses to common objections, with coaching from KayaDesk when new ones come up.
Every call logged with the right disposition, every callback scheduled, every record updated.
Qualified prospects booked directly on your calendar with all the context you need.
Dial counts, contact rates, and conversion metrics tracked daily. Visible to you anytime.
Every Monday: Last week’s numbers, the week’s takeaways, and the upcoming week’s plan.
KayaDesk reviews a sample of calls each week for tone, script adherence, and coachable moments.
Your VA gets regular coaching from KayaDesk on what's working and where to improve.
If your VA is out, we provide coverage so your pipeline activity doesn't pause.

What you see every week

KPIs reported in plain numbers.

The exact KPIs are agreed during scoping. Most cold-calling engagements track some combination of these.

Activity

Dials per day

Volume of outbound attempts. A leading indicator that catches problems before they show up in pipeline metrics.

Activity

Contact rate

Conversations reached as a percentage of dials. Reflects list quality and timing more than caller performance.

Performance

Conversation-to-appointment rate

How many conversations turn into booked appointments. The core efficiency metric for the caller.

Outcome

Appointments booked

Net qualified appointments on your calendar from last week's activity. The number that matters most for revenue.

Outcome

Show rate

Of appointments booked, how many actually attended. Surfaces issues with timing, confirmation flow, or qualification.

Quality

QA score

A weekly KayaDesk QA review score for script adherence, professionalism, and disposition accuracy.

Tools we work with

Whatever you're already using.

Our cold-calling VAs are already trained on most common outbound stacks. If you use something else, we'll add it during scoping.

Mojo CallTools PhoneBurner RingCentral Aircall Dialpad JustCall HubSpot Sales Salesforce Pipedrive Close.com Apollo.io Outreach SalesLoft Calendly REISift REIPro Google Sheets ZoomInfo

Pricing

Straightforward monthly pricing.

Engagements are month-to-month. The setup fee covers script setup, list integration, and the first-week ramp review.

Part-time
$600 /mo

Approximately 20 hours per week of managed outbound calling. Good fit for businesses testing the channel or supplementing existing efforts.

  • ~20 hours per week of dedicated dialing
  • Dedicated KayaDesk project manager
  • Daily activity tracking
  • Weekly KPI reporting
  • QA call reviews
  • Month-to-month, no contract
  • Uses current tech stack
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Full-time
$1,200 /mo

Approximately 40 hours per week of managed outbound calling. The best fit for businesses where pipeline is the bottleneck.

  • ~40 hours per week of dedicated dialing
  • Dedicated KayaDesk project manager
  • Daily activity tracking
  • Weekly KPI reporting + monthly review
  • QA call reviews + coaching
  • Backup coverage included
  • Replacement at no cost if needed
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One-time setup fee of $495 covers script setup, list integration, and ramp review. Exact pricing confirmed during your fit call.

Common Questions

FAQ

Do you work with businesses outside of real estate?
Yes. While many of our clients are in real estate and service businesses, we also work with professional services, healthcare, e-commerce, coaching, and other small businesses that need reliable support.
Do I manage the VA directly?
No. KayaDesk handles day-to-day management, attendance, QA, and performance coaching. You communicate your goals and review weekly results. We handle everything in between.
How is pricing structured for admin and cold-calling VAs?
Staffing engagements are billed as monthly retainers based on the hours your VA works. Part-time support (approximately 20 hours per week) starts at $600 per month. Full-time support (approximately 40 hours per week) starts at $1,200 per month. The exact rate depends on the role and experience level required. Pricing is confirmed during your fit call after we understand your scope.
What are the social media production packages?
We offer three fixed monthly packages, all managed by a KayaDesk project manager as your single point of contact:
  • 4 short-form videos or 4 static posts (your choice), captions, posting on 1 platform, 1 revision per deliverable.
  • 4 short-form videos and 4 static posts, captions and hooks, posting on 1 platform, 1 revision per deliverable, quarterly review call.
  • 12 short-form videos, 15 static posts, full caption support, posting on up to 3 platforms, 2 revisions per deliverable, monthly review call.
What is the setup fee for?
The setup fee covers role scoping, onboarding documentation, tool integration, and the first-week ramp review. It is a one-time cost at the start of each engagement. Solo-tier social media packages carry a setup fee of $295. Staffing engagements and the Growth social media package carry a setup fee of $495.
Is there a long-term contract?
No. Engagements are month-to-month after the initial setup. We ask for 30 days notice to pause or end an engagement so we can close out the VA's role cleanly.
How quickly can we get started?
Most clients are up and running within 7 to 14 days of signing their service agreement. We move fast because our VA bench is pre-vetted and ready for placement.
What happens if my VA quits or underperforms?
KayaDesk handles replacement internally. We find and onboard a replacement VA at no additional cost to you. Your engagement does not stop because one person turned over.
Do I need to provide raw footage for social media production?
For video content, yes. You record the raw footage or provide existing long-form content, and our production team handles editing, captions, and posting. Our team will guide you on what to record and how to capture it efficiently.

Ready to build the pipeline?

Book a 15-minute call. We'll ask about your business, tell you honestly whether we're a fit, and walk you through how an engagement would work.

Book Your Free 15-Minute Call

No pressure. No pitch. Just a direct conversation.